Enterprise GEO Strategy in the Zero-Click Search Era
In the zero-click search era, AI-generated answers directly satisfy user queries, challenging traditional SEO traffic models. This article explores GEO (Generative Engine Optimization) strategies for enterprises, focusing on structured content, knowledge base development, API content feeds, and continuous optimization to achieve brand citations and visibility on Baidu AI Search and ERNIE Bot. Drawing on JiQun Tech client practices, we propose a practical GEO deployment framework covering content strategy, technical implementation, KPI monitoring, and performance evaluation, helping B2B companies seize AI search entry points.
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